Media competence is a very important skill in nowadays information age. Youngsters (also called digital natives) seem to easily understand and use new technologies, but they often don’t think too much about consequences their online behaviour can have on their offline lives. Instead of forbidding them to use the web, their smartphones and social media like facebook the created tool called cakebook offers tasks to use the social platform Facebook for their own advantages. Active usage let users form their own opinion about social media. Created as an app cakebook uses the media the target group uses the most for going online in Facebook: their smartphones.